From time to time THE GENERAL STORE may revise this Privacy Policy to reflect industry initiatives or changes in the law, our PII collection and use practices, the features of our web sites, or technology. If we make revisions that change the way we collect or use your PII, those changes will be posted in this Privacy Policy and the effecitve date will be noted at the begining of the Policy. Therefore, you should review it periodically so that you are up to date on our most current policies and practices. If THE GENERAL STORE materially changes its practices regarding collection or use of your PII, your PII will continue to be governed by the Policy under which it was collected unless you have been provided notice of and have not objected to the change.

COLLECTION: COLLECTION OF PERSONALLY IDENTIFIABLE INFORMATION ("PII") BY THE GENERAL STORE

General. THE GENERAL STORE collects personally identifiable information ("PII", that is, information such as your full name, email address, mailing address or telephone number) in order to create or enhance our relationship with you. When we collect PII from you it is because you are voluntarily submitting the information to us in order to participate in activities like sweepstakes, contests, games, surveys, forums, subscription registrations in connection with content or suggestions you submit to us, chats, bulletin boards, or because you want us to furnish you with products, services or information. We may also obtain PII from reputable third parties.

Cookies. Cookies are small bits of information that the Internet sites operated by THE GENERAL STORE place on the hard drive of your computer. Cookies remember information about your activities on our site and enable THE GENERAL STORE to make your visits to our site more enjoyable. For example, cookies can track the things you have placed your "shopping cart" during a visit to our online store.

Third party advertisements displayed on THE GENERAL STORE's site(s) may also contain cookies set by Internet Advertising companies or advertisers. THE GENERAL STORE does not control these cookies and visitors to our web site(s) sent by Internet Advertisers or other companies should check the privacy policy of the advertiser to see whether and how it uses cookies.

THE GENERAL STORE may use cookies or similar tools to relate your use of our web site(s) to PII obtained by you or a reputable third party. For example, if you've asked us to send you information about our upcoming products or promotions, cookie and/or click stream information about your activities on THE GENERAL STORE's website(s) may allow us to limit the materials we send you to items we think you will find interesting, based on your prior online activities and preferences. However, if THE GENERAL STORE wishes to combine your personal and cookie or clickstream information in this manner, we will obtain your express affirmative consent (i.e., "opt in").

You can program your computer to warn you each time a cookie is being sent or to refuse cookies completely. However, without cookies you won't be able to conduct transactions such as placing an order via our shopping cart or completing a sale for any VHS or DVD merchandise.

NOTICE: THE GENERAL STORE WILL PROVIDE YOU WITH NOTICE ABOUT ITS PII COLLECTION PRACTICES

When you voluntarily provide PII to THE GENERAL STORE, we will make sure you are informed about who is collecting the information, how and why the information is being collected and the types of uses THE GENERAL STORE will make of our information. At the time you provide PII, THE GENERAL STORE will notify you of your options regarding our use of your PII, including whether we will share it with outside companies (See "Choice" below).

This Policy describes the types of other companies that may want to send you information about their products and services and therefore want to share your personal information provided you have given THE GENERAL STORE permission to do so (See "Use" below).

Sometimes we collect personally identifiable information from consumers in manual format or off-line, such as a post card or subscription form. Providing detailed notice in those situations often proves impractical, so consumers will instead be provided with a short notice that describes how to obtain the full text of this Policy and other relevant information from us.

THE GENERAL STORE's web site(s) may be linked to Internet sites operated by other companies. Some of these third party sites may be co-branded with a THE GENERAL STORE logo, even though they are not operated or maintained by THE GENERAL STORE. THE GENERAL STORE's web site(s) may also carry advertisements from other companies. THE GENERAL STORE is not responsible for the privacy practices of web sites operated by third paties that are linked to our site(s) or for the privacy practices of third party or national Internet Advertising companies. Once you've left a THE GENERAL STORE site via such a link or by clicking on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine how they will handle any PII they collect from you.

THE GENERAL STORE's web site(s) may also be linked to sites operated by companies affiliated with THE GENERAL STORE (i.e., that are part of the News America Group). Although News America Group entities adhere to the Group's Privacy Principles, visitors to those affiliated sites should still refer to their separate privacy policies and practices, which may differ in some respects from this Policy.

CHOICE: THE GENERAL STORE WILL PROVIDE YOU WITH CHOICES ABOUT THE USE OF YOUR PII

THE GENERAL STORE will not use the PII you proide to us for purposes different from the purpose for which it was submitted or share your PII with third parties that are not affiliated with THE GENERAL STORE (i.e, not part of the News America Group), unless we obtain your permission.

USE: THE GENERAL STORE'S USE OF PII

THE GENERAL STORE will use your PII in a manner that is consistent with this Policy. If THE GENERAL STORE obtains PII from a third party such as a business partner, our use of that information is governed by this policy.

THE GENERAL STORE may share your PII with companies that are affiliated with us, that is are part of the News America Group of companies. Provided you have given us consent, THE GENERAL STORE may also share your PII with advertisers and business partners that are not affiliated with THE GENERAL STORE, but would like to send you information about their products and services. However, you will always have the opportunity to instruct us not to share your information with third parties when PII is collected.

THE GENERAL STORE employees, agents and contractors must have a legitimate business reason to obtain access to your PII. THE GENERAL STORE may share your PII with outside contractors or agents who help us manage our information activities (i.e, sweepstakes administration, order fulfillment, statistical analyses) but they may only use PII to provide THE GENERAL STORE with a specific service and not for any other purpose.

There may be instances when THE GENERAL STORE may disclose PII without providing you with a choice in order to protect the legal rights of THE GENERAL STORE, other companies within the News America Group or their employees, agents and contractors; to protect the safety and security of visitors to our web sites; to protect against fraud and for risk management purposes; or to comply with the law or legal process. In addition, if THE GENERAL STORE sells all or part of its business or makes a sale or transfer of assets or is otherwise involved in a merger or business transfer, THE GENERAL STORE may transfer your PII to a third party as part of that transaction.

SECURITY: THE GENERAL STORE PROTECTS THE SECURITY OF PII

THE GENERAL STORE uses reasonable administrative, technical, personnel and physical measures to safeguard PII in its possession against loss, theft and unauthorized use, disclosure or modification. In addition, THE GENERAL STORE uses reasonable methods to make sure that PII is accurate, up-to-date and appropriately complete.

ACCESS: HOW TO ACCESS, OR CORRECT YOUR PII, OR STOP ALL FUTURE COMMUNICATIONS FROM THE GENERAL STORE

Visitors to THE GENERAL STORE websites may review the PII we maintain about them in our records whenever possible. If you would like to review, correct, or delete this information, or to stop all future communication from us, please contact us at:

THE GENERAL STORE
2705 Pinewood
Garland, TX 75044
Telephone: (214) 681-7451
Email: store@elevenhundredsprings.com

Unless otherwise indicated by THE GENERAL STORE, your usual operator rates apply to all telephone, email, SMS or other communications.

REMEDIES AND COMPLIANCE: HOW TO CONTACT THE GENERAL STORE ABOUT PRIVACY CONCERNS

THE GENERAL STORE welcomes any suggestions on how to make THE GENERAL STORE a better and safer place. If you would like to communicate with us about our Privacy Policy or have privacy issues or complaints regarding this policy, please contact us at:

THE GENERAL STORE
2705 Pinewood
Garland, TX 75044
Telephone: (214) 681-7451
Email: store@elevenhundredsprings.com